What Mayfair is looking for


The publishing industry is tough to break into, especially in Australia. The competition is fierce and the market is relatively small. 

We are looking for exceptional Australian authors and illustrators who:

  • Are easy to work with
  • Are professional and polite
  • Just love to write and write and write some more
  • Are willing to give author talks at schools, libraries and festivals
  • Are willing to engage in social media in using a platform that suits them

Picture Books

Here are some things we’d love to see in picture book manuscripts:

  • Heartfelt or humour
  • Surprising story lines. Think about the best selling picture books you know – they typically have a surprising element about them
  • Look for the gap in the market
  • Interesting characters
  • Picture books with animal characters
  • Themed picture books
  • 24, 28 or 32 page spreads
  • A preference for author/illustrators 
  • A strong plot

For illustrators:

  • In your portfolio, please show expression, energy, movement, consistency and angles

Graphic Novels

  • Any genre and target age (especially MG & YA)
  • Only looking for graphic novels by author/illustrators

Chapter books/ Junior fiction

  • Fresh plot and an authentic voice
  • Look for a gap in the market

Middle Grade

Note: very keen for standalone MG manuscripts. Characters are very important in middle grade. Some tips:

  • Look for the gaps in the market
  • Are the stakes high enough? Or too high?
  • Make sure your story is age appropriate
  • A fresh plot, with plenty of hooks
  • Polish your manuscript as much as possible before sending it out
  • Unique, interesting and well-developed characters are great
  • Make sure you have fantastic world building
  • Consider using humour where possible
  • No stereotypes or clichés please
  • We love adventure, AUSTRALIAN HISTORICAL, contemporary, drama, friendship, action, comedy, dystopian, fantasy, mystery, fairy tale retellings, sci-fi, myth, SPORT and magical realism.
  • With fantasy, the story really needs to be unique and fresh. Make sure you have done your market research before you start writing. 
  • Would love a manuscript like Wonder by RJ Palacio
  • Word length up to 60,000
  • Please don’t submit any ghost stories or horror

Young Adult

The young adult market is tough, based on sales figures. You're potentially competing against piles of homework, sport, friends, part-time jobs, phones, social media, YouTube, Netflix, movies etc. Your manuscript needs to be so interesting that teenagers will want to read it instead of doing a million other fun things, like eating chocolate or watching a movie. Some tips:

  • High stakes!
  • Emotional connection. Teen voice
  • Plot needs to be so riveting that readers don’t want to put it down, then when they finish it they want to tell all their friends about this awesome book they just read
  • Would love more humour in YA
  • No stereotypes and clichés please
  • Polish your manuscript as much as possible before sending it out
  • Hooks, hooks and more hooks. Make sure the plot has plenty of hooks and the pacing is right
  • Unique and interesting characters are great, plus fantastic world building
  • Keen to see: fantasy, adventure, contemporary, humour, friendship, Australian historical, paranormal, bitter-sweet tragedies, romantic comedies, sci-fi, drama, action, thrillers, myth, sport, competitions and magical realism
  • Not dark or overly violent. Please don’t submit any horror.